Resources on Digital PR
Share of Search: The SEO tool approach
Using an SEO tool (like Ahrefs) will give you an indicator of the number of people who are searching. Here's our how-to guide to measure SoS.
Share of Search: The Google Trends approach
If you decide on measuring share of search via Google trends, there are a few key steps to take. We've explained them all in our free guide.
What are you talking about?
How brands can spot emerging trends online and in social, to create onsite content and media stories that dial-up conversation amongst their target audience.
Bottle's digital PR glossary
From backlinks to URDs, here’s a glossary of the digital PR terms you’ll probably hear us talking about.
The Bottle Story Playlist
The Bottle Story Playlist explores different ideas and inspiration for ways you can make stories intriguing enough for a journalist to want to credit your brand name in the headline.