Social Media
“Be genuine. Be remarkable. Be worth connecting with.” – Seth Godin
The marketing approach to social channels has evolved from where brands simply wanted a social media presence and perhaps build a community of followers. Now, they are active platforms where your target audience can be reached, engaged, and even purchase directly.
You need a clear social media marketing strategy, whether it’s brand-building social influencer marketing or performance social, or both, though. Creative content that makes sure your post doesn’t just scroll-by. And an agency partner who is a champion at social media management.
That’s what Bottle can do for you as part of our social media marketing and content creation services.
What are the benefits of social media marketing for your brand?
Some brands value the growing community of engaged loyalists that make up a fanbase and followership. But we recognise that for most brands who are focused on growth, the ultimate job is either to increase reach (seeking and finding new potential consumers) or to create something to stimulate the purchase intent for those customers who are in-market and looking for a solution. Followership and engagement give helpful signals to inform these two jobs, but there’s much more to do than singing to the choir.
Growing brand awareness
Our goal is to reach the largest audience for your brand across the relevant, social media advertising platforms, and to be distinctive. That distinctiveness means employing your brand codes in your ads and posts, so that you are noticeably you. Memorability comes in all shapes and sizes, from emotionally-stirring to haltingly-informative to frivolously funny. That way, your brand begins to feel right for your target market, and their preferences tip towards your brand, when they’re ready to buy.
Connect with your audience
Audience understanding suddenly makes a leap from the 2D persona on the wall when your brand discovers what they really care about, as we learn the topics and tactics that increase engagement. The quirks and peccadillos of niche interests, found through social interactions, can become the spark of your business' next integrated campaign.
Reach your target audience
Whether you’re after a broad pool of users, or a narrower set of consumers at the bottom of the sales funnel, your audience targeting on social needs to be relevant to your brand and/or product. Our Planning team will work with you to define that target group, based around demographics, interests and behaviours, so you don’t spam, or waste money on your paid social activity.
Generate leads and increase conversions
With social platforms - especially the likes of Facebook, Instagram - not only being top online destinations to research products, but also where consumers are actually buy. The possibilities are endless to achieve bottom of the funnel results; compelling calls to action, promotion content, social shops to name a few.
Our approach to social media
Though ‘pay-to-play’ has replaced organic results for all social media platforms, your marketing strategy and goals need more than just a media spend behind your posts. We deliver effectiveness with constant monitoring to adapt and improve, and creative cut-through with video, animation, mixed-media, and copywriting chutzpah.
Editorial and content planning
It starts with a social media strategy, and identifying a clear set of brand codes to be applied to any visuals that will be published in feeds moving forward.
Social calendars are crafted in the Comms team, then our Creative team work up the content creation and visuals that grab attention, stir emotion, stick in the mind, drive engagement and prompt the call-to-action.
Punchy bites of video content take time, to make something work in a short window of attention, and designing for Facebook, Instagram, Twitter and Linkedin advertising and influencer marketing campaigns is more than just re-sizing, it's adapting tone and tempo for the needs of the platform.
Publishing and optimising
How ever many social platforms you have, we’ll execute the content publishing and manage those channels for you.
And to give your social media plan that extra oomph, we’ll work up and roll out a paid media strategy too.
We always have our beady eye on how the strategy is performing, and once we notice we’re not hitting the reach goals, or you’re paying through the nose for clicks, we’ll optimise.
Performance reporting and analysis
Follower count and post engagement might be the surface-level signals we all see every time we obsessively check in on performance, but the marketing metrics that really matter towards your business goals lie deeper below.
From earning reach stretching to re-targeting opportunities, our performance reports come with analysis and ideas for continuous improvement, presented in board-ready dashboards to inform and persuade your wider stakeholders.
It doesn't stop there. We also work with clients on...
Social media platform audits
Social media strategy
Community management
Account management
Meet some of our social media experts
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Lily Germain
CONTENT PLANNER
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Immy Keys
SENIOR DESIGNER
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Jasmine Maguire
ACCOUNT MANAGER
We love social
Delve into the minds of our own social media experts, check out their latest musings in the Bottle blog…
Curious?
Let’s talk.
hello@wearebottle.com
+44 (0)7425 820927
BOTTLE PR
The Loft
1st Floor, Tyndale House
134 Cowley Road
Oxford, OX4 1JH