Social Media

People come to social to feel something.
You need to feel worth connecting with.

Your job isn't to interrupt what people are doing. It's to be worth stopping for. We create social content that entertains first, stops the scroll, and makes people understand your brand in their own terms.

Whether you're a B2B brand building credibility on LinkedIn or a challenger captivating audiences on TikTok, we're the agency that treats social as somewhere you genuinely reach and connect with people. Not a shop window.

We build brands on social strategically

"I've heard of them" becomes "I trust them" becomes "I want them"

Great social moves people through a relationship with your brand, by showing up consistently, entertainingly, and on their terms.

Awareness

They notice you

Consideration

They like you

Preference

They choose you

Advocacy

They tell others

Followership and engagement are signals, but there's far more to do than singing to the choir.
We build all the way from awareness towards customers who'd never consider going elsewhere.

Fame first. Findability follows.

Great content that makes people feel something gets shared. And content that people talk about, gets searched for. And with Instagram indexable on Google, TikTok the most scraped site on the web, and YouTube Shorts surfacing in Discover feeds, the social presence you build now translates directly into how discoverable your brand is everywhere else.

We've always built for in-feed impact. We now build for what happens after the feed too.

Our Capabilities

01
Strategy & content planning

What does your audience care about? What do you want them to feel? We work out both, then develop a creative strategy and content calendar that delivers it across the right platforms.

Includes: audience research · brand voice · platform strategy · content calendar

03
Consistency & Communication

Social media is a conversation. We help brands show up authentically, respond to what their audience cares about, and build relationships that matter beyond a single campaign.

Includes: community strategy · influencer marketing · social listening · account management

Social Media

02
Content creation & publishing

Video, animation, copy, stills, you name it… made to grab attention, stir emotion, and stick in the mind. Optimised per platform so the right formats and hooks reach the right people.

Includes: video production · copywriting · paid social · scheduling

04
Performance reporting

The marketing metrics that actually matter towards your business goals (not just follower count). Board-ready dashboards with analysis and ideas, feeding directly back into strategy.

Includes: cross-platform analytics · paid performance · retargeting · continuous refinement

How we think about social media

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How we think about social media ·

Emotion is what stops the scroll

We find the overlap between what your audience leans into and what your brand needs to say, then craft stories that deliver both. Visible, yes - but also memorable.

Social is a space for brands to be social

We’re not about shouting into the void. We help brands show up on their audience's terms: responding, connecting, building something that outlasts any individual campaign.

Content should work harder, for longer

A witty Instagram caption can get you found through search. A TikTok can trend again as conversation builds. We build content that performs in feeds and beyond them.

Our social media work in action

Uplifting engagement with a new audience

Goodyear · going from 3% to 15% engagement

Securing reach with a campaign-led microsite

Rowse · 68k visitors in 2 weeks

Driving membership through social storytelling

Co-op · 750% membership uplift

Meet some of our social media experts

  • John Drake Bottle PR Digital Marketing Manager

    John Drake

    Social & Brand Strategist

  • Hannah Blencowe Bottle PR Senior Account Exec

    Hannah Blencowe

    Account Manager

  • Jem Leslie

    Search & Content Strategist

We also work with clients on

Insights from our social media experts

Delve into the minds of our own social media experts, check out their latest musings in the Bottle blog…

Social Media Best Practice - The 7 C’s of Social

How to build your brand on social using brand codes

The TikTok Algorithm: How it Works & How to Use it

Curious?
Let’s talk.

hello@wearebottle.com

+44 (0)7425 820927

BOTTLE PR
The Loft
1st Floor, Tyndale House
134 Cowley Road
Oxford, OX4 1JH