Bottle: The
award-winning
digital PR agency

We are digital PR experts with over 20 years of media relations experience. We secure coverage that builds brand awareness, drives backlinks, and shapes how your brand is seen and perceived.

Get in touch

Campaigns with impact

We develop distinctive PR campaigns that journalists want to cover, audiences want to share, and search engines reward with long-term visibility. We combine brand storytelling with strategic thinking to create memorable moments that deliver real impact.

Strategic always-on

Consistent brand storytelling and authoritative coverage that builds search visibility and industry credibility. We craft the journalist relationships that secure quality placements whilst understanding how coverage drives fame and findability across platforms.

Collaborative working

Working together with trust, honesty, respect, and bravery for a winning partnership. Our team integrates with yours to deliver digital PR strategies that connect to and support your broader marketing goals.

We are proud of our work for these high-performing brands

Why choose Bottle

We've spent two decades building relationships with journalists across national press, trade publications, and digital media. Those relationships mean we can secure coverage other agencies can't access. When we pitch a story, editors know it's worth considering because we understand what makes genuinely newsworthy content that their readers will want to see.

We also understand how PR works now. The coverage we secure appears in Google search results, feeds AI recommendations, and shows up on platforms like TikTok and Instagram where younger audiences discover brands. Traditional PR agencies haven't adapted to this reality. SEO agencies try to build links without the strong journalist relationships that make it work. We bridge that gap because we're PR experts who've carefully evolved our approach.

Our campaigns combine strong storytelling with visual impact and strategic distribution. We ensure coverage builds long-term authority and visibility. Everything we do is designed to maximise how PR drives memorability and discovery for your brand, whether that's through traditional search, AI-powered results, or social platforms where your audience spends their downtime.

Our Digital PR Services

Media Relations & Brand PR

Always-on media relations that keeps your brand visible and positions your experts as industry voices.

Learn more

Hero PR Campaigns

Bold campaigns designed to generate significant coverage and create memorable brand moments.

Learn more

Social media and influencer

Brand-building social content and influencer partnerships that amplify your reach and connect with audiences where they discover brands.

Learn more

Digital PR for SEO and GEO

Strategic campaigns that drive search rankings through quality backlinks and AI visibility through highly cited editorial presence.

Learn more

The Bottle approach to digital PR

People spend hours online every day, but your brand can’t rely on being top of mind. You have to be easily found, too.

That’s why our approach to digital PR helps brands increase their fame and findability, We combine 20 years of media relationships with underwtanding of how coverage drives search visibility across traditional search engines and, increasingly, AI-powered platforms.

We measure success through real impact: coverage in publications that matter, backlinks that boost rankings, sustained increases in organic visibility, and the kind of industry credibility that drives business growth.

Discover more

Our award-winning digital PR campaigns

We’ve won recognition from CIPR Excellence Awards, Creative Moment Awards, UK Content Awards, The Drum Awards, and Digital Impact Awards. They’re gongs for our real results: coverage in top-tier publications, millions in earned media value, and sustained increases in organic search visibility.

Take a look at our awards shelf

CIPR Excellence Awards, Creative Moment Awards, UK Content Awards, The Drum Awards, Digital Impact Awards, UK Digital PR Awards, Influencer Marketing Awards, PRCA Digital Awards, PR Moment Awards, UK Search Awards

Discover more of our work

How digital PR drives business results

Our Digital PR campaigns focus on leveraging quality content to gain high-quality backlinks, boost authority, and increase visibility in organic search results. Here’s what our digital PR services deliver:

Connect with your target audience

We develop distinctive stories that reach the right people through publications they read, social platforms they use, and search results they see. Our approach combines traditional media relations with understanding of modern discovery.

Drive SEO growth and organic traffic

Every piece of editorial coverage creates a backlink that search engines recognise. Our campaigns generate links from authoritative publications that boost your rankings and drive qualified traffic.

Learn more

Build credibility and become first choice

We help you lead the conversation in your industry, positioning your brand as an authority worth citing. We focus on securing coverage that truly engages readers. The resulting traffic often converts better because it comes with editorial endorsement.

Don’t just take our word for it, take our clients’

“We’ve loved working with Bottle over the last five years – they truly are an extension of the Stannah team. They’re organised and responsive, energised and engaged. We’re a tough brand to make look interesting, but they manage it every time – I’m always impressed with their creativity and strategising. They encourage us to be braver but stay true to what Stannah is all about. We’re consistently in our target media titles – the results are a testament to the quality of work they produce."

Head of Digital Marketing, Stannah
“Bottle always go above and beyond to deliver on our PR. They’ve always been helpful, supportive, (and patient!) throughout our collaboration and it’s such a pleasure to work with passionate, capable people that share our values and vision. We love how they put considerable resources into creating and tailoring the right messages and marketing mix for our needs. Their can-do, flexible attitude to supporting us has made them a very valuable part of our extended team."

Rekha Chauhan Senior, Brand and Communications Manager,
“The Bottle team are a pleasure to work with. What sets them apart for me is their collaborative approach and the effort they put into embedding in your business. They seamlessly integrated into our UK marketing team, quickly picking up and understanding four motorcycle and scooter brands and our overarching business goals.”

Luca Massei - Sales and Marketing Director
"Our meet-ups and storyplanning sessions with Bottle are a highlight for us. We always come away really confident in the ideas and our work together. Sometimes, meetings can become quite flat and repetitive, so it's very refreshing with Bottle." "We also receive great feedback from internal stakeholders for Bottle’s media coverage, especially reactive quotes and newsjacking. Our CEO loves his recent digital PR coverage, saying it’s well-aligned with the business’ vision and goals.”

Vicky Siviter, PR & Content Manager,
"The team at Bottle quickly grasped our niche subject matter and audience. Over the years, they’ve leveraged these insights—combined with their deep media expertise—to consistently land outstanding branded coverage in our target publications. On top of that, they’ve secured a high volume of valuable backlinks to our priority pages, strengthening our online presence and impact."

Lucy Cole - Content and Social Marketing Manager
"The Bottle team are one of or key strategic partners. They support us in all areas of managing our public profile in the press, starting from research and insights, through idea generation and onto excellent delivery. The approach has enabled us to deliver consistent cut through in the media that’s a level above our peer group for the past six years running. As a testament to the strength of the strong partnership, in 2022 we won the CIPR Corporate and Business Communications Campaign of the year."

Neill Emmett, Head of Marketing
"We enjoy working with Bottle as they provide unparalleled knowledge and support in areas such as on-page SEO, web reporting, and Digital PR. The team is a pleasure to work with, delivering efficient and best-in-class service that makes them an invaluable extension of our own team."

Senior Manager, Global Digital Communications (Bottle client)