What are you talking about? 

Spotting trends as they’re coming down the track can be just the ticket-to-ride for your brands’ content before the conversation-train leaves you chasing down the platform. 

The tools you need for ultimate trend-spotting 

With more data than ever, knowing which are the best sources and easiest tools that will help marketers see through the fog of TMI and make timely, culture-seizing stories, can feel overwhelming in itself.  

So, to help get you started, we’ve explored our favourites, including which rabbit-hole each of them will help you to go down. 

And because we just can’t help ourselves, in our latest report, we also looked at the tactics for trend-storytelling - from visualising the data, to studying the anatomy of a pure-play trends media story.  

Check it out here: 

Quick wins with reactive trends vs leaping ahead before others share the trend 

Together with an uber-trendy line-up of guest panellists including Adam Spawton-Rice (ex-Deliveroo), Kerttu Inkeroinen (Marketing & E-Commerce Director of Lucky Saint), Richard Cook (Social Media Manager of Monzo), and Rodi Balta (Brand Partnerships Manager of TikTok), we discussed how you can recognise the on-the-rise, quick-reactive moments from the repeat-cycles that give opportunities to brands for smarter, planned creative. 

Watch the webinar here: 

Ready to get started on your trendy storytelling strategy? Find out about our content marketing services today.  

See what we did there? Of course, we had to wrap it up with a predictable (but hopefully effective) call-to-action.  😉