Influencer Marketing
“Influence isn’t the same as popularity. Influence drives action. Influencers are change artists”
– Scott Guthrie
From one-off marketing campaign activations to long-standing brand ambassador relationships, influencers can bring their authority, their audience loyalty and reach, and sometimes their own creativity to your digital PR and marketing strategy.
We work with our clients to identify, negotiate, and contract with the right influencers to grow reach and engagement. It’s not limited to social media activations either; our influencer marketing services deliver multi-channel effectiveness in earned editorial media, experiential content campaigns, live webinars, and podcasts too.
What is influencer marketing?
Still mostly associated with social media channels, an influencer marketing is about working with someone who has their own dedicated audience reach, is a trusted voice amongst their consumer followers, and who can bring credible endorsement and mentions of your brand. It's a creative collaboration between influencers and content creators, and brands.
From cooking-up original recipe content with TV chefs to the soft whispers of sleep-inducing ASMR artists, the influencer experts at Bottle are great at finding the right partner for the right idea.
Boost brand awareness
Our goal is to create a buzz around your brand in as many channels as possible. Signing up the right social media influencers you’ll have more people sharing what you have to offer online. Tap into their reach, as for sure, they’ll have relevant users who aren’t currently following your brand profile.
Why is influencer marketing effective?
The continuous reach and engagement of an influencers audience, extending to previously under-explored interests and brand-connections, really benefits from the authentic endorsement of the influencers who already inform and entertain those audiences.
Build credibility and trust
The superpower of influencers lies in the trust of their highly engaged followers. Teaming up with relevant brand advocates will work as social proof amongst tomorrow’s brand loyalists.
Drive promotion and sales
It’s a fact. Influencers are more likely to drive conversions than a brands own advertising efforts. And with the rise of social commerce, it would be an epic fail not to use influencers to sell products on behalf of you directly within social media apps.
Check out some of our influencer marketing campaigns
From influencer marketing campaigns to building long-lasting brand ambassador relationships to winning industry awards...
Our approach to influencer marketing
There’s a balance to be struck, maintaining brand visibility while relaxing some of your brand control to embrace content creators’ own ideas and aesthetic – we get that balance right, so it carries your brand to audiences’ hearts and minds, and grows brand fame.
We’ve worked with nano- and micro-influencers, with highly engaged audiences in the thousands, and macro- and mega-influencers with far-reaching audiences in the millions.
It depends on the brief, the objectives, target audience (and the budget) – and your preparedness to creatively-collaborate – to find the best influencer partner.
Identifying and outreaching to the right influencers
The best strategy is all in the prep work. We research suitable candidates, run competitor checks, gather engagement data and provide our clients with a tailored shortlist of partner options.
Campaign activation and management
From detailed content creation briefs to ticking off a watertight checklist of live posting requirements, we’ve got effective influencer campaigns covered. And if needs be, we’ll be there on shoot day to make sure brand messaging and CTAs are captured perfectly.
It doesn't stop there. We also work with clients on...
Influencer and content creator strategy
Creative direction
Contracting & negotiation
Account management
Evaluating the success of influencer partnerships
For us it’s crucial that we set clear KPIs in line with the brand goals, from the outset. Whether it’s reach you’re after, or sales at the bottom of the funnel, we’ll make sure you get ROI out of influencer marketing collaborations.
Meet some of our influencer marketing experts
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Lily Germain
CONTENT PLANNER
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Jem Leslie
DIGITAL MARKETING MANAGER
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Joe Kennett
ACCOUNT MANAGER
We love influencers and content creators
Curious?
Let’s talk.
hello@wearebottle.com
+44 (0)7425 820927
BOTTLE PR
The Loft
1st Floor, Tyndale House
134 Cowley Road
Oxford, OX4 1JH