The TikTok algorithm is a recommendation system that tracks which content interests you. Here's how it does it - plus how to use this to reach your brand's ideal audience.

“Is blogging dead” - short answer, no. In fact, blogs are one of the most valuable marketing channels out there. But only if you know what you’re doing. In this article, we show you how to make a great blog in 2024.

New year, new content marketing trends. Grab a fresh cup of coffee and peer into the new year with us: we’re highlighting the best trends to look out for, plus how to use them.

Share of Search is a measure of the number of organic searches for your brand compared to other brands in your category. But how do you calculate share of search? Here's everything you need to know.

What is Digital PR? Digital Public Relations is an internet-based marketing strategy that uses various tactics and channels to spread brand awareness online. Here's all you need to know.