Client: Rowse
#FeedTheBees
(An award-winning campaign)
91.5k
microsite sessions
25%
increase in instagram followers
42%
sign-up for future brand marketing news
68k
unique visitors to the site
6.2%
average engagement rate through influencers content shared
548k
paid reach via social media and influencer partnerships
Rowse, the bee-utiful honey brand, believe it’s important to do as much as they can to help protect and save the incredible honeybees. In September 2020, under their Hives for Lives programme of vital initiatives, they introduced a digital-led campaign to raise awareness of the dwindling wildflower population in the UK, and called upon the nation to find a planter, patch or pot and #FeedTheBees by signing up for free seed balls.
Omnichannel campaign
As part of the omnichannel campaign, Bottle was responsible for building a dedicated microsite, that had its own bespoke campaign visual identity and tone of voice, filled with help content and how-to videos.
Driving traffic
To drive traffic to the site, a paid for and organic social strategy on the brands owned Facebook and Instagram channels, with specially created content, for a fortnight.
9 influencers
And, we called on 9 micro influencers who had keen garden and foodie interested millennial followers to produce a series of Instagram stories and grid posts to help spread the wildflowers-word over a 2-week period.
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