Using internal sales data at the bars and restaurants in Warner Leisure Hotels across the country, combined with quantitative research of British adults aged 55+, we discovered that gin was consistently one of the most popular drink choices for both male and females in the brands target age bracket.

The audience liked a drink but don’t like the thought of getting older. We wanted to combine the best of both worlds, whilst also searching for the fountain of eternal youth.

This market insight led us to create a product exclusive to Warner which would enter into the UK’s anti-ageing scene with a bang – Anti-aGin.