Resources on social media Creative evaluation tool. The emotional reaction scale Download our simple tool to help challenge – and judge – the creative strength of your ideas. Read me How to apply brand codes to Instagram Stories Users scroll so rapidly through their Insta feed, and speed-swipe through the Stories, the content you share needs to be immediately you. Read me How to build your brand on social using brand codes Establishing and implementing a set of brand codes not only helps to maintain consistency and gain trust amongst followers and newcomers, but also creates distinctiveness within your brand category. Read me Back to all resources