Resources on brand building
Santa, we need to talk about your brand
and your digital bootprint…
How to build your brand on social using brand codes
Establishing and implementing a set of brand codes not only helps to maintain consistency and gain trust amongst followers and newcomers, but also creates distinctiveness within your brand category.
Universal truths for
campaigns that connect
Anchoring your insights on a universal truth – even by flipping that truth on its head – gives your story a point that travels along System 1 pathways.
How to write a creative brief
Starting work on a campaign without a worked up creative brief, would be like leaving the house in the morning without having had a cup of coffee. You just wouldn’t do it, so download the Bottle Creative Brief, for free
How to create an empathy map
Brands use empathy mapping to get into the heads, and hearts, of their target audiences.
What are brand archetypes?
As brands need to connect with consumers in a meaningful way in order to build trust and loyalty, clever companies forge brand archetypes that pull together their values, mission, and vision… with a view that (hopefully) their target audience will resonate with.