Client: Goodyear

Launch of the latest generation of Vector4Seasons

Britain may be known for having four seasons in one day, but not many drivers know that there is a tyre that’s fit for all weather conditions. Goodyear, the tyre manufacturer, wanted an engaging campaign to run on social to support an above the line campaign launching their latest generation of Vector 4Seasons tyre, that would reach all four of their audience groups including ‘Pokey Blokes’, ‘Baby Drivers’, ‘Self Starters’ and ‘Classic Dreamers’.

A miniature rainy world set on a GoodYear tyre. Two tiny people stand under an umbrella with their dogs as swans swim past.

A very miniature, very British year

A miniature sunny world set on a GoodYear tyre. Tiny people sunbathe and dive off into the water.

Bottle were sent the new product, and in the studio, set to work on creating four macro world, seasonal scenes on the tread and in the sipes. From the lashing rain in spring, slippery autumn days to the snow of winter to highlight that the new range was Good All Year.

Miniature Autumn world set on a Goodyear tyre. Tiny people walk among the trees and a cyclist rides through the autumn leaves.

Driving performance

Each sequence was boosted in the Facebook feed for a week-long period. The targeting profiles related to each of the four audience types and included existing followers. So, a total campaign duration of a month from late October to mid-November 2020.

A miniature snowy world set on a GoodYear tyre. A tiny person skis along as another abseils down the side. Deers prance around snow covered trees.

Winning results:

150k total campaign reach.
14.7k total engagements

IF YOU’RE INTERESTED IN WORKING WITH US ON YOUR OWN SOCIAL CONTENT, GET IN TOUCH: HELLO@WEAREBOTTLE.COM