Client: Goodyear
Launch of the latest generation of Vector4Seasons
Britain may be known for having four seasons in one day, but not many drivers know that there is a tyre that’s fit for all weather conditions. Goodyear, the tyre manufacturer, wanted an engaging campaign to run on social to support an above the line campaign launching their latest generation of Vector 4Seasons tyre, that would reach all four of their audience groups including ‘Pokey Blokes’, ‘Baby Drivers’, ‘Self Starters’ and ‘Classic Dreamers’.
A very miniature, very British year
Bottle were sent the new product, and in the studio, set to work on creating four macro world, seasonal scenes on the tread and in the sipes. From the lashing rain in spring, slippery autumn days to the snow of winter to highlight that the new range was Good All Year.
Driving performance
Each sequence was boosted in the Facebook feed for a week-long period. The targeting profiles related to each of the four audience types and included existing followers. So, a total campaign duration of a month from late October to mid-November 2020.
Winning results:
IF YOU’RE INTERESTED IN WORKING WITH US ON YOUR OWN SOCIAL CONTENT, GET IN TOUCH: HELLO@WEAREBOTTLE.COM