Client: Goodyear
Launch campaign for the Eagle F1 Asymmetric 3 tyre
How do you maximise brand exposure for the launch of another Goodyear tyre to the market? The answer: get creative with the products distinctive tyre tread.
Brand partnership with a British artist
An artistic concept was developed. We set up a collaborative partnership with contemporary British artist https://www.instagram.com/popbangcolour/, the team created a piece of art using the tyre as the basis.
Bottle art directed a video, creating a ‘wow’ moment for viewers, tempting them to share across social networks and the video was covered by the likes of the BBC, The Drum and LBB.
Racing speed results
IF YOU’RE INTERESTED IN WORKING WITH US ON YOUR OWN CAMPAIGN, GET IN TOUCH: HELLO@WEAREBOTTLE.COM
