Client: Drax
The findability factor with Drax
Drax EV created a market-leading portal that gave unprecedented access to fleet and charge point insight. The energy brand wanted a hero moment to launch this new resource hub, targeting not only their core audience of Energy Managers and Finance Directors, but to a new Fleet Manager audience set too.
My Electric Vehicles portal
Not only was there new information to share for a post-pandemic, professional refresh about fleets and electrification but we also wanted to spark a (virtual) networking opportunity for the three audiences, including introductions to Drax’s market-leading, subject-matter experts.
Connect and Educate
Introducing the Drax EV Fleet Academy
A two-week long course in EV Fleet management, culminating in a live finale with a special guest speaker, and a prize.
Announced via relevant trade media such as The Energyst and Fleet World.
Promoted on, and managed through, a LinkedIn group for discussion of topics and sharing of ideas in between.
The activation itself included video webinars, live Q&A sessions and downloadable resources.
We wanted to give the academy longevity beyond the fortnight, so after the academy ran its course, all recorded content and resources were hosted on the Drax website alongside supplementary help and advice.
This could be used for lead nurture and keep the opportunity alive for more coverage and backlinks, which we all know is gold dust in the Digi PR world.
