Step-by-step guide to the Creative Process

Good ideas, at least consistently good creative ideas – need a process. Distinct stages and steps, where we are in different frames of mind.

Well facilitated, we find our stages work. Separating the divergent parts, when we need to be non-judgemental and wishful, fueled by stimulus that triggers the connection-making when our thoughts wander through in-and-out listening.

Then convergence, when we start bashing ideas into feasible concepts, and ultimately the selection and judgement, using tools like the itemized-response, and the emoji-scale.

Sometimes we don’t have the luxury of 10 days, like this timeline proposes, but skipping the steps leads to weaker ideas.

Download our guide if you would like to explore our approach, or use it to build your own version.